Visa – 2008 Olympics – Go World – Fosbury Flop
Here’s a Visa and TBWA\Chiat\Day created promotion for the 2008 Olympics in their Go World campaign featuring The Fosbury Flop.
This is an interesting piece of olympic history that I didn’t know about until seeing this commercial, apparently no one had thought to jump backwards over the high-jump until a man named Dick Fosbury came along. He was the first in the Olympics to jump back-wards over the pole, changing the sport forever.
Credits:
Agency: TBWA\Chiat\Day Los Angeles
Advertiser: Visa International
Brand: Visa Credit Cards
Tagline: Go World
Voice: Morgan Freeman
Comment from Andrew Dayton
Time August 18, 2008 at 8:31 pm
HIGH JUMP HISTORY REWRITTEN
The Fosbury Flop turned the high jump
world upside down in the ’60s, but
guess what–Dick wasn’t the first
by Jon Hendershott
It was an old grainy black & white photo, but it stopped sportswriter Rial Cummings in his tracks. Cummings was browsing through microfilm at his newspaper, the Missoulian, when he happened across coverage of Montana’s state high school meet.
There was the picture, showing a high jumper sailing over the bar on his back in the now-standard flop style. But the date shocked Cummings: May 24, 1963.
That was about the time Oregonian Dick Fosbury first started laying back more and more as he went over head first. And three years before Canadian teen Debbie Brill began trying her own back-layout style.
The ’63 Montana meet was four years before Fosbury first made the U.S. listings with a 6-103/4 clearance as an Oregon State soph. And five full seasons before he drew worldwide attention to the revolutionary style by scaling an American Record 7-41/4 to strike gold at the ’68 Olympics and change the event forever.
“The photo just blew me away,” recalls Cummings. “I had to learn this guy’s story.” The jumper was Kalispell’s Bruce Quande (“Kwahndy”) and Cummings didn’t have to look far to find him. . .
For the rest of the story on this amazing discovery, pick up a copy of the July issue of Track & Field News.
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