Tooheys - Beer Relay
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Here’s a great Olympic spin-off. It’s a new campaign called Beer Relay for Tooheys Beer. They show us beer drinkers from across the globe as they participate in an international Beer Relay. The one above is my favorite, it’s titled Paco, he’s part of the European relay. The commentary by his friend is hilarious! That and when he explains:
When I return I will be a man…. I hope my mother doesn’t try to follow me.
There’s one other commercial in this series that’s been released so far, it can be found below.
Credits:
Client: Tooheys
Title: Beer Relay - Jerry & Paco
Agency: Saatchi & Saatchi AU
Executive Creative Director: Steve Back
Creative Director: David Bowman
Senior Copywriter: Steve Jackson
Senior Art Director: Vincent Lagnana
Agency Producer: William Doig
Production Company: @radical.media
Director: The Glue Society
Executive Producer: Rob Galluzzo
Producer: Catherine Chapple
DP: Danny Ruhlmann
Editor: Cut & Run - Adam Jenkins
Visual Effects: Fuel
Production Designer: Deborah RIley
Music: Nylon Studios
