Olympic-Commercials

Apparently being an official sponsor doesn’t mean you’re a shoe-in for a memorable brand footprint! Just released - 60% of respondents surveyed in China thought that Pepsi was the official drink of the Olympics. Too bad Coca-Cola shelled out all that money to secure their sponsorship!
Pepsi has taken advantage of this with its ‘Everyone can [...]

Intense:

Sharks:

Chlorine:

Credits:

Advertising Agency: Kinetic, USA

Here’s a great Olympic spin-off. It’s a new campaign called Beer Relay for Tooheys Beer. They show us beer drinkers from across the globe as they participate in an international Beer Relay. The one above is my favorite, it’s titled Paco, he’s part of the European relay. The commentary by his friend is hilarious! That [...]

Here’s an Olympic-themed AT&T Yellow Pages commercial where the hosts use random house-hold objects instead of traditional party supplies. The Olympics are on the TV that everyone is crowded around in the background, so one can only assume it’s a party to watch the Olympic Games.
Credits:

Client: AT&T Yellow Pages
Title: Party
Agency: GSD&M Idea City
Executive Creative Director: [...]

Here’s a clever campaign done by Mini Cooper to promote their cars during the 2008 Beijing Olympics. Found across Beijing, they have rickshaws with converted passenger cars to resemble Mini Coopers.

Here’s the Derek Redmond commercial for Visa’s Go World campaign.
Credits:

Agency: TBWA\Chiat\Day Los Angeles
Advertiser: Visa International
Brand: Visa Credit Cards
Tagline: Go World
Voice: Morgan Freeman