Pepsi out-performs Coca-Cola at 2008 Beijing Olympics
Apparently being an official sponsor doesn’t mean you’re a shoe-in for a memorable brand footprint! Just released – 60% of respondents surveyed in China thought that Pepsi was the official drink of the Olympics. Too bad Coca-Cola shelled out all that money to secure their sponsorship! Pepsi has taken advantage of this with its ‘Everyone [...]



