28 August, 2008 (03:02) | 2008 Beijing, Campaign, Corporate Tie-In, Official Sponsor | By: bt
Apparently being an official sponsor doesn’t mean you’re a shoe-in for a memorable brand footprint! Just released – 60% of respondents surveyed in China thought that Pepsi was the official drink of the Olympics. Too bad Coca-Cola shelled out all that money to secure their sponsorship!
Pepsi has taken advantage of this with its ‘Everyone can [...]
Tags: 2008 Beijing, advertising, Campaign
Comments: 2
31 July, 2008 (19:45) | 2008 Beijing, Animated, Commercial | By: bt
Coca-Cola has teamed up with LeBron James and Yao Ming in their most recent animated television commercial entitled “Unity.”
In the commercial we’re shown these two colossal basketball stars as they prepare for a final showdown on the court by calling up various animated images that represent each of their countries.
Before they actually clash in battle [...]
Tags: 2008 Beijing, Animated, Commercial
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