P&G – Kids
To their moms, they’ll always be kids. Here’s a heartwarming spot for P&G celebrating the 2010 Winter Olympics in a unique way by portraying all the athletes ‘the way their parents still see them.’ Cute. There’s also a :30 version shown below:
P&G – To Their Moms, They’ll Always Be kids
Credits:
Agency: Wieden+Kennedy, Portland
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Creative Directors: Eric Baldwin, Jason Bagley Copywriter: Karl Lieberman
Art Director: Ryan O’Rourke
Agency Executive Producer: Ben Grylewicz
Agency Producer: Shelley EisnerProduction Company: Epoch Films, Los Angeles/Rattling Stick, London
Director: Daniel Kleinman
Executive Producer: Jerry Solomon
Line Producers: Johnnie Frankel, Jennifer Barrons
DP: Carl NilssonEditorial: Rock Paper Scissors
Editor: Kirk Baxter
Post Executive Producer: Carol Lynn Weaver
Post Producer: Tricia Sanzero ButlerVFX: A52
VFX Supervisor/Flame Artist: Patrick Murphy
VFX Producer: Megan Meloth Titles/Graphics: Brand New SchoolMusic/Sound Design: Future Perfect
Composer: John Connolly
Sound Designer: Brian Emrich Mix: Eleven
Mixer: Jeff Payne
Comment from Beverly Peterson
Time March 1, 2010 at 3:14 pm
These have been the best entertainment we’ve seen for YEARS!!!!!The music- walk with your head held high.. is truly the best we’ve been lucky enough to hear also! Thank you from one mom who appreciates good commercials! Go P and G!!!