Olympic-Commercials

Here’s a cool new piece from Motion Theory Director Matthew Cullen for McLaren McCann and Buick. To highlight the form of the 2010 Buick LaCrosse they used a series of proprietary software to create this unique visual effect showing the complex shapes and color trails of both the LaCrosse and an Olympic skater. For more information on the spot, visit the page setup by Motion Theory with stills + more.

Credits:

Agency – MacLaren McCann
Executive Creative Director – Sean Davison
Creative Directors – Scott Couture, Gary Lennox
Art Director – Scott Couture
Copywriter – Gary Lennox
Producer – Sarah Michener
Account Executives – Rebecca Chow, Ming Tam

PRODUCTION
Production Company – Motion Theory
Director – Mathew Cullen
Executive Producer – Javier Jimenez
Line Producer – Bernard Rahill
Director of Photography – Mark Plummer

POST PRODUCTION
VFX Company – Motion Theory
Producer – Peter Nelson
Creative Director – Mathew Cullen
Associate Creative Director – Mark Kudsi
Art Director – Chris Riehl
CG Supervisor – Charles Paek
Design Lead – Paul B. Kim
Designer – Satomi Nagata
Pre-visualization – Anthony Ramirez
3D Artists/Animators – Dave Bailey, Julian Fitzpatrick (web only), Jen Hachigian, Josh Hooker, Casey Hupke, John Neihuss, Anthony Ramirez, Neil Taneja
Comp Lead – Evan Parsons
Compositors/2D Animators – Kenny Ceron, Aaron Frebowitz, Rachel Keyte, Satomi Nagata, John Robson
Matte Painters – Paul B. Kim, Patrick Mullane
Code Artist – Josh Nimoy
Finishing – Matt Motal (1.1 VFX), Danny Yoon (1.1 VFX)
Rotoscope Artists – Gregory Duncan, Megan Gaffney, Rob Liscombe
Production Manager/HR Director – Tina Van Delden
Production Coordinator – Alexis Nelson, Sarah Smith

EDITORIAL
Editorial Company – String
Editor – Jason Webb
Assistant Editor – Jeff Aquino

SOUND DESIGN MUSIC
Music – Audioforce/Berlin/Thomas Suess
Audio Mix – Technicolour/Jim McBride

A new spot for AT&T and the 2010 Winter Olympics in Vancouver paying tribute to inspiring athletes from the past. In this particular piece the athlete is 2006 Olympic Silver Medalist in Snowboarding Gretchen Bleiler.

Above is one of the many Canadian spots now airing to support McDonalds 8th year as the official restaurant of the olympic games. Olympians Shawn Johnson (U.S. gold medal gymnast) and Patrick Chan (Canadian men’s figure skating champion & world silver medalist) recently helped unveil via webcast the brands’ plans for sponsoring this years 2010 Winter Olympics held in Vancouver (along with Mary Dillon – McDonald’s Global Chief Marketing Officer and John Betts – McDonald’s Canada President). Apparently it involves not only unique branding on all McDonald’s food containers but also the construction of three new restaurants located in the Olympic Villages as well as in the Main Media Center that will be open 24 hours a day.

There will also be some new additions to the menu if you plan on visiting any of the 1,400 restaurant locations throughout Canada including S’mores Pie and a Creme Brulee Crunch McFlurry. As far as any major international campaigns are concerned, countries like Sweden, Denmark, Finland and Norway will be offering special Chicken McNugget promotions under a “Share the Gold” theme. McDonald’s USA’s efforts will center around a promotion for Chicken McNuggets and a new limited time sauce.

Apparently being an official sponsor doesn’t mean you’re a shoe-in for a memorable brand footprint! Just released – 60% of respondents surveyed in China thought that Pepsi was the official drink of the Olympics. Too bad Coca-Cola shelled out all that money to secure their sponsorship!

Pepsi has taken advantage of this with its ‘Everyone can be on the can for China’ campaign , which involved a user-generated content competition. It made no mention of the Olympics, but clearly sought to ride on the attendant wave of nationalism and optimism . According to research by CMR Group conducted in 10 Chinese cities, 60% of respondents thought that Pepsi was the official drink of the Olympics, with only 40% naming the actual sponsor, Coca-Cola . The reason , CMR’s Rein suggests, is that Pepsi was seen as having better marketing campaigns. [source]

I wonder if last years Pepsi campaign where they turned the cans red had anything to do with this?

Intense:

Sharks:

Chlorine:

Credits:

Advertising Agency: Kinetic, USA

Featuring a 50 second film showing a map of London overlaid onto the image of Earth (as seen from space), Visit London is launching a £4 Million campaign to promote the 2012 Olympic Games, held in London. And their campaign slogan? See the world. Visit London.

There is also a variety of other commercials planned, including a complimentary print campaign. The campaign will launch globally at 1pm on BBC One/Radio 2 on August 24th, when the official hand-off from Beijing to London occurs.

The committee for London 2012 has already gotten off to a rocky start with the controversy surround their logo design, lets see if they can pull this off without any problems.

Visit www.london2012.com for more information about the hand-off or the next season of Olympic Games. You can check-out more information about the Visit London campaign by going to www.visitlondon.com.