McDonalds the Official Restaurant for Vancouver Olympic Games
Above is one of the many Canadian spots now airing to support McDonalds 8th year as the official restaurant of the olympic games. Olympians Shawn Johnson (U.S. gold medal gymnast) and Patrick Chan (Canadian men’s figure skating champion & world silver medalist) recently helped unveil via webcast the brands’ plans for sponsoring this years 2010 Winter Olympics held in Vancouver (along with Mary Dillon – McDonald’s Global Chief Marketing Officer and John Betts – McDonald’s Canada President). Apparently it involves not only unique branding on all McDonald’s food containers but also the construction of three new restaurants located in the Olympic Villages as well as in the Main Media Center that will be open 24 hours a day.
There will also be some new additions to the menu if you plan on visiting any of the 1,400 restaurant locations throughout Canada including S’mores Pie and a Creme Brulee Crunch McFlurry. As far as any major international campaigns are concerned, countries like Sweden, Denmark, Finland and Norway will be offering special Chicken McNugget promotions under a “Share the Gold” theme. McDonald’s USA’s efforts will center around a promotion for Chicken McNuggets and a new limited time sauce.
