To their moms, they’ll always be kids. Here’s a heartwarming spot for P&G celebrating the 2010 Winter Olympics in a unique way by portraying all the athletes ‘the way their parents still see them.’ Cute. There’s also a :30 version shown below:

P&G – To Their Moms, They’ll Always Be kids

Credits:

Agency: Wieden+Kennedy, Portland
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Creative Directors: Eric Baldwin, Jason Bagley Copywriter: Karl Lieberman
Art Director: Ryan O’Rourke
Agency Executive Producer: Ben Grylewicz
Agency Producer: Shelley Eisner

Production Company: Epoch Films, Los Angeles/Rattling Stick, London
Director: Daniel Kleinman
Executive Producer: Jerry Solomon
Line Producers: Johnnie Frankel, Jennifer Barrons
DP: Carl Nilsson

Editorial: Rock Paper Scissors
Editor: Kirk Baxter
Post Executive Producer: Carol Lynn Weaver
Post Producer: Tricia Sanzero Butler

VFX: A52
VFX Supervisor/Flame Artist: Patrick Murphy
VFX Producer: Megan Meloth Titles/Graphics: Brand New School

Music/Sound Design: Future Perfect
Composer: John Connolly
Sound Designer: Brian Emrich Mix: Eleven
Mixer: Jeff Payne

Here’s a cool new piece from Motion Theory Director Matthew Cullen for McLaren McCann and Buick. To highlight the form of the 2010 Buick LaCrosse they used a series of proprietary software to create this unique visual effect showing the complex shapes and color trails of both the LaCrosse and an Olympic skater. For more information on the spot, visit the page setup by Motion Theory with stills + more.

Credits:

Agency – MacLaren McCann
Executive Creative Director – Sean Davison
Creative Directors – Scott Couture, Gary Lennox
Art Director – Scott Couture
Copywriter – Gary Lennox
Producer – Sarah Michener
Account Executives – Rebecca Chow, Ming Tam

PRODUCTION
Production Company – Motion Theory
Director – Mathew Cullen
Executive Producer – Javier Jimenez
Line Producer – Bernard Rahill
Director of Photography – Mark Plummer

POST PRODUCTION
VFX Company – Motion Theory
Producer – Peter Nelson
Creative Director – Mathew Cullen
Associate Creative Director – Mark Kudsi
Art Director – Chris Riehl
CG Supervisor – Charles Paek
Design Lead – Paul B. Kim
Designer – Satomi Nagata
Pre-visualization – Anthony Ramirez
3D Artists/Animators – Dave Bailey, Julian Fitzpatrick (web only), Jen Hachigian, Josh Hooker, Casey Hupke, John Neihuss, Anthony Ramirez, Neil Taneja
Comp Lead – Evan Parsons
Compositors/2D Animators – Kenny Ceron, Aaron Frebowitz, Rachel Keyte, Satomi Nagata, John Robson
Matte Painters – Paul B. Kim, Patrick Mullane
Code Artist – Josh Nimoy
Finishing – Matt Motal (1.1 VFX), Danny Yoon (1.1 VFX)
Rotoscope Artists – Gregory Duncan, Megan Gaffney, Rob Liscombe
Production Manager/HR Director – Tina Van Delden
Production Coordinator – Alexis Nelson, Sarah Smith

EDITORIAL
Editorial Company – String
Editor – Jason Webb
Assistant Editor – Jeff Aquino

SOUND DESIGN MUSIC
Music – Audioforce/Berlin/Thomas Suess
Audio Mix – Technicolour/Jim McBride

A new spot for AT&T and the 2010 Winter Olympics in Vancouver paying tribute to inspiring athletes from the past. In this particular piece the athlete is 2006 Olympic Silver Medalist in Snowboarding Gretchen Bleiler.

Above is one of the many Canadian spots now airing to support McDonalds 8th year as the official restaurant of the olympic games. Olympians Shawn Johnson (U.S. gold medal gymnast) and Patrick Chan (Canadian men’s figure skating champion & world silver medalist) recently helped unveil via webcast the brands’ plans for sponsoring this years 2010 Winter Olympics held in Vancouver (along with Mary Dillon – McDonald’s Global Chief Marketing Officer and John Betts – McDonald’s Canada President). Apparently it involves not only unique branding on all McDonald’s food containers but also the construction of three new restaurants located in the Olympic Villages as well as in the Main Media Center that will be open 24 hours a day.

There will also be some new additions to the menu if you plan on visiting any of the 1,400 restaurant locations throughout Canada including S’mores Pie and a Creme Brulee Crunch McFlurry. As far as any major international campaigns are concerned, countries like Sweden, Denmark, Finland and Norway will be offering special Chicken McNugget promotions under a “Share the Gold” theme. McDonald’s USA’s efforts will center around a promotion for Chicken McNuggets and a new limited time sauce.

Apparently being an official sponsor doesn’t mean you’re a shoe-in for a memorable brand footprint! Just released – 60% of respondents surveyed in China thought that Pepsi was the official drink of the Olympics. Too bad Coca-Cola shelled out all that money to secure their sponsorship!

Pepsi has taken advantage of this with its ‘Everyone can be on the can for China’ campaign , which involved a user-generated content competition. It made no mention of the Olympics, but clearly sought to ride on the attendant wave of nationalism and optimism . According to research by CMR Group conducted in 10 Chinese cities, 60% of respondents thought that Pepsi was the official drink of the Olympics, with only 40% naming the actual sponsor, Coca-Cola . The reason , CMR’s Rein suggests, is that Pepsi was seen as having better marketing campaigns. [source]

I wonder if last years Pepsi campaign where they turned the cans red had anything to do with this?

Here’s an Olympic-themed AT&T Yellow Pages commercial where the hosts use random house-hold objects instead of traditional party supplies. The Olympics are on the TV that everyone is crowded around in the background, so one can only assume it’s a party to watch the Olympic Games.

Credits:

Client: AT&T Yellow Pages
Title: Party
Agency: GSD&M Idea City
Executive Creative Director: Mark Taylor
Group Creative Directors: Steve Miller, Brent Ladd
Art Director: Bryan Pudder
Writer: Mark Ray
Executive Producer: Karen Jacobs
Prod Company: MJZ
Director: Rocky Morton
Editor: Jon Hopp

Here’s the Derek Redmond commercial for Visa’s Go World campaign.

Credits:

Agency: TBWA\Chiat\Day Los Angeles
Advertiser: Visa International
Brand: Visa Credit Cards
Tagline: Go World
Voice: Morgan Freeman

Here’s another Visa created commercial for their 2008 Olympic Games “Go World” campaign. Narrated by Morgan Freeman.

Credits:

Agency: TBWA\Chiat\Day Los Angeles
Advertiser: Visa International
Brand: Visa Credit Cards
Tagline: Go World
Voice: Morgan Freeman

Here’s a Visa commercial titled, Immortal, featuring narration by Morgan Freeman. This is part of their 2008 Olympic Games “Go World” campaign.

Credits:

Agency: TBWA\Chiat\Day Los Angeles
Advertiser: Visa International
Brand: Visa Credit Cards
Tagline: Go World
Voice: Morgan Freeman

Here’s the Bryan Clay commercial for Visa’s Go World campaign.

Credits:

Agency: TBWA\Chiat\Day Los Angeles
Advertiser: Visa International
Brand: Visa Credit Cards
Tagline: Go World
Voice: Morgan Freeman