Here’s a new commercial by Coca-Cola where a massive snowball fight breaks out in the Athlete’s Village during this years Vancouver Winter Olympic Games. Directed by Steve Ayson for Wieden & Kennedy, this will air internationally.

Credits:

Ad Agency: Wieden & Kennedy
Copywriter : Dylan Lee
Art Directors : Patty Fogarty and Lee Jennings
Producer : Jessica Staples
Production Company : Smuggler
Production : Batch Film New Zealand
Director : Steve Ayson
Executive Producers : Brian Carmody and Allison Kunzman
Editor : Jack Hutchings
VFX Company : Animal Logic
Music Company: SqueakE. Clean Productions

Here’s another animated promo for the 2010 Winter Olympics by BBC Sport

Here’s a cool animated spot from RBC inviting you to participate in the 2010 Olympic Flame Relay.

Credits:

Agency: BBDO, Toronto
Agency Producer: Dena Thompson
Creative Director: Carlos Moreno
Creative Director: Peter Ignazi
Art Director: Jaimes Zentil
Copywriter: Craig McIntosh
Director/ Director of Photography: Chris Sargent
Production Company: Soft Citizen, Toronto
Exec Producer(s): Eva Preger, Link York
Head of Production: Rob Burns
Producer: Ed Callaghan
Editor: Ross Birchall, Bijou Editorial
Audio House: Apollo Studios
Flame Artist: Steve Mottershead, ArtJail
Colourist: The Mill

Above is one of the many Canadian spots now airing to support McDonalds 8th year as the official restaurant of the olympic games. Olympians Shawn Johnson (U.S. gold medal gymnast) and Patrick Chan (Canadian men’s figure skating champion & world silver medalist) recently helped unveil via webcast the brands’ plans for sponsoring this years 2010 Winter Olympics held in Vancouver (along with Mary Dillon – McDonald’s Global Chief Marketing Officer and John Betts – McDonald’s Canada President). Apparently it involves not only unique branding on all McDonald’s food containers but also the construction of three new restaurants located in the Olympic Villages as well as in the Main Media Center that will be open 24 hours a day.

There will also be some new additions to the menu if you plan on visiting any of the 1,400 restaurant locations throughout Canada including S’mores Pie and a Creme Brulee Crunch McFlurry. As far as any major international campaigns are concerned, countries like Sweden, Denmark, Finland and Norway will be offering special Chicken McNugget promotions under a “Share the Gold” theme. McDonald’s USA’s efforts will center around a promotion for Chicken McNuggets and a new limited time sauce.

Featuring a 50 second film showing a map of London overlaid onto the image of Earth (as seen from space), Visit London is launching a £4 Million campaign to promote the 2012 Olympic Games, held in London. And their campaign slogan? See the world. Visit London.

There is also a variety of other commercials planned, including a complimentary print campaign. The campaign will launch globally at 1pm on BBC One/Radio 2 on August 24th, when the official hand-off from Beijing to London occurs.

The committee for London 2012 has already gotten off to a rocky start with the controversy surround their logo design, lets see if they can pull this off without any problems.

Visit www.london2012.com for more information about the hand-off or the next season of Olympic Games. You can check-out more information about the Visit London campaign by going to www.visitlondon.com.

Here’s a great Olympic spin-off. It’s a new campaign called Beer Relay for Tooheys Beer. They show us beer drinkers from across the globe as they participate in an international Beer Relay. The one above is my favorite, it’s titled Paco, he’s part of the European relay. The commentary by his friend is hilarious! That and when he explains:

When I return I will be a man…. I hope my mother doesn’t try to follow me.

There’s one other commercial in this series that’s been released so far, it can be found below.

Tooheys – Beer Relay – Jerry:

Credits:

Client: Tooheys
Title: Beer Relay – Jerry & Paco
Agency: Saatchi & Saatchi AU
Executive Creative Director: Steve Back
Creative Director: David Bowman
Senior Copywriter: Steve Jackson
Senior Art Director: Vincent Lagnana
Agency Producer: William Doig
Production Company: @radical.media
Director: The Glue Society
Executive Producer: Rob Galluzzo
Producer: Catherine Chapple
DP: Danny Ruhlmann
Editor: Cut & Run – Adam Jenkins
Visual Effects: Fuel
Production Designer: Deborah RIley
Music: Nylon Studios

Mini Cooper Rickshaws in Beijing

Here’s a clever campaign done by Mini Cooper to promote their cars during the 2008 Beijing Olympics. Found across Beijing, they have rickshaws with converted passenger cars to resemble Mini Coopers.

Bombardier brings us this new commercial showing us ‘just how catchy’ the Canadian national anthem is.

Credits:

Client: Bombardier
Title: Anthem
Agency: TAXI, Montreal
VP Creative Director: Stéphane Charier
Copywriters: Linda Dawe, Stéphane Charier
Art Director: Stéphane Gaulin
Agency Producer: Nycole Lemonde
Strategic Planner: Anne-Marie Leclair
Client Services: Justine Trudeau, Anne-Marie Leclair
Production company: Untitled Films
Director: Mark Gilbert
DOP: Tico Poulakakis
Production House: Untitled Films
Production House Producers: Peter Davis (Executive), Rosalynn Hegan
Editor: Michelle Czukar (Panic & Bob and 4 Westmount Square)
Sound: Sonart (Yan dal Santo)

Above is a commercial for Freddy, a leading Italian sportswear company, to promote the Italian sports teams competing in the 2008 Beijing Olympic Games.

In addition to the television piece, there is an accompanying print campaign featuring Elisa Santoni, a member of the Italian Olympic Rhythmical Dance Team, and Simone Collio, member of the Italian Olympic 100 Meter Sprint Team.

Elisa Santoni:

Simone Collio:

Credits:

Advertising Agency: 1861 United, Milan, Italy Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Federico Pepe, Stefania Siani
Art Director: Federico Pepe, Alice Marrollo Copywriter: Stefania Siani, Serena Toppeta Directors: Federico Pepe, Tomaso Cariboni. Director of Animation: dadomani.
Animation: dadomani.com

Dadomani’s studio made the set construction and animation of Freddy Commercial. All the elements which compose the set are created by wood, iron, resin and paper. Every part of it was modular, to help along animation. The animation was realized by stop motion technique on film. This commercial win the Cannes Young director price. Freddy, leading Italian company in sportswear, is now Technical Sponsor and Official Supplier for the Italian Olympic team in Beijing in 2008. All members of the Italian Team, about 1000, including athletes, technicians and managers, will wear the Freddy official uniform

Coca-Cola (Spain) – Chaval (Young Man):

Credits:

Agency: McCann Erickson, Madrid
General Creative Director: Leandro Raposo
Executive Creative Directors: Mónica Moro, Pablo Striker, Pablo Colonesse
Creative Director and Art Director: Raquel Martínez
Copy: Mónica Moro
Agency Senior Producer: Luis Felipe Moreno
Agency Producer: Martín Beilin
Production Companies: Toma 78 / Lee Films , Spain
Director: Doble Nelson
Producers: Barbara Muschietti and Ivan Fernandez
DP: Angel Iguacel
Postproduction: Infinia / Miopía
Music: Piccolini