Olympic-Commercials

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Category: International

£4 Million Ad Campaign Launched for London 2012

22 August, 2008 (01:52) | 2012 London, Campaign, Commercial, International, Print

Featuring a 50 second film showing a map of London overlaid onto the image of Earth (as seen from space), Visit London is launching a £4 Million campaign to promote the 2012 Olympic Games, held in London. And their campaign slogan? See the world. Visit London.
There is also a variety of other commercials planned, [...]

Tooheys - Beer Relay

22 August, 2008 (01:22) | 2008 Beijing, Comedy/Funny, Commercial, International

Here’s a great Olympic spin-off. It’s a new campaign called Beer Relay for Tooheys Beer. They show us beer drinkers from across the globe as they participate in an international Beer Relay. The one above is my favorite, it’s titled Paco, he’s part of the European relay. The commentary by his friend is hilarious! That [...]

Mini Cooper - Chinese Rickshaw

18 August, 2008 (12:49) | 2008 Beijing, Guerilla, International

Here’s a clever campaign done by Mini Cooper to promote their cars during the 2008 Beijing Olympics. Found across Beijing, they have rickshaws with converted passenger cars to resemble Mini Coopers.

Bombardier - Anthem

17 August, 2008 (16:10) | 2008 Beijing, Commercial, International

Bombardier brings us this new commercial showing us ‘just how catchy’ the Canadian national anthem is.
Credits:

Client: Bombardier
Title: Anthem
Agency: TAXI, Montreal
VP Creative Director: Stéphane Charier
Copywriters: Linda Dawe, Stéphane Charier
Art Director: Stéphane Gaulin
Agency Producer: Nycole Lemonde
Strategic Planner: Anne-Marie Leclair
Client Services: Justine Trudeau, Anne-Marie Leclair
Production company: Untitled Films
Director: Mark Gilbert
DOP: Tico Poulakakis
Production House: Untitled Films
Production House Producers: Peter [...]

Freddy - 2008 Beijing Olympic Campaign with Elisa Santoni

13 August, 2008 (10:01) | 2008 Beijing, Commercial, International, Official Sponsor, Print, Sportswear

Above is a commercial for Freddy, a leading Italian sportswear company, to promote the Italian sports teams competing in the 2008 Beijing Olympic Games.
In addition to the television piece, there is an accompanying print campaign featuring Elisa Santoni, a member of the Italian Olympic Rhythmical Dance Team, and Simone Collio, member of the Italian Olympic [...]

Coca-Cola (Spain) - Chaval (Young Man)

13 August, 2008 (04:47) | 2008 Beijing, Commercial, International, Official Sponsor

A Coca-Cola advertisement airing in Spain to promote the 2008 Olympic Games. The title of the commercial is Chaval which translates to “Young Man.”
Coca-Cola (Spain) - Chaval (Young Man):

Credits:

Agency: McCann Erickson, Madrid
General Creative Director: Leandro Raposo
Executive Creative Directors: Mónica Moro, Pablo Striker, Pablo Colonesse
Creative Director and Art Director: Raquel Martínez
Copy: Mónica Moro
Agency Senior Producer: Luis [...]