Here’s a cool new piece from Motion Theory Director Matthew Cullen for McLaren McCann and Buick. To highlight the form of the 2010 Buick LaCrosse they used a series of proprietary software to create this unique visual effect showing the complex shapes and color trails of both the LaCrosse and an Olympic skater. For more information on the spot, visit the page setup by Motion Theory with stills + more.

Credits:

Agency – MacLaren McCann
Executive Creative Director – Sean Davison
Creative Directors – Scott Couture, Gary Lennox
Art Director – Scott Couture
Copywriter – Gary Lennox
Producer – Sarah Michener
Account Executives – Rebecca Chow, Ming Tam

PRODUCTION
Production Company – Motion Theory
Director – Mathew Cullen
Executive Producer – Javier Jimenez
Line Producer – Bernard Rahill
Director of Photography – Mark Plummer

POST PRODUCTION
VFX Company – Motion Theory
Producer – Peter Nelson
Creative Director – Mathew Cullen
Associate Creative Director – Mark Kudsi
Art Director – Chris Riehl
CG Supervisor – Charles Paek
Design Lead – Paul B. Kim
Designer – Satomi Nagata
Pre-visualization – Anthony Ramirez
3D Artists/Animators – Dave Bailey, Julian Fitzpatrick (web only), Jen Hachigian, Josh Hooker, Casey Hupke, John Neihuss, Anthony Ramirez, Neil Taneja
Comp Lead – Evan Parsons
Compositors/2D Animators – Kenny Ceron, Aaron Frebowitz, Rachel Keyte, Satomi Nagata, John Robson
Matte Painters – Paul B. Kim, Patrick Mullane
Code Artist – Josh Nimoy
Finishing – Matt Motal (1.1 VFX), Danny Yoon (1.1 VFX)
Rotoscope Artists – Gregory Duncan, Megan Gaffney, Rob Liscombe
Production Manager/HR Director – Tina Van Delden
Production Coordinator – Alexis Nelson, Sarah Smith

EDITORIAL
Editorial Company – String
Editor – Jason Webb
Assistant Editor – Jeff Aquino

SOUND DESIGN MUSIC
Music – Audioforce/Berlin/Thomas Suess
Audio Mix – Technicolour/Jim McBride