Olympic-Commercials » Corporate Tie-In

McDonalds – Patrick Chan Promo Ad

bt — Sun, 21 Feb 2010 08:56:48 +0000

Here’s part of McDonald’s campaign to support the 2010 Winter Olympic Games in Vancouver featuring Team USA figure skater Patrick Chan.

RBC – Flame – Carry The Torch

bt — Fri, 19 Feb 2010 14:55:29 +0000

Here’s a cool animated spot from RBC inviting you to participate in the 2010 Olympic Flame Relay.

Credits:

Agency: BBDO, Toronto
Agency Producer: Dena Thompson
Creative Director: Carlos Moreno
Creative Director: Peter Ignazi
Art Director: Jaimes Zentil
Copywriter: Craig McIntosh
Director/ Director of Photography: Chris Sargent
Production Company: Soft Citizen, Toronto
Exec Producer(s): Eva Preger, Link York
Head of Production: Rob Burns
Producer: Ed Callaghan
Editor: Ross Birchall, Bijou Editorial
Audio House: Apollo Studios
Flame Artist: Steve Mottershead, ArtJail
Colourist: The Mill

McDonalds the Official Restaurant for Vancouver Olympic Games

bt — Thu, 14 Jan 2010 07:03:39 +0000

Above is one of the many Canadian spots now airing to support McDonalds 8th year as the official restaurant of the olympic games. Olympians Shawn Johnson (U.S. gold medal gymnast) and Patrick Chan (Canadian men’s figure skating champion & world silver medalist) recently helped unveil via webcast the brands’ plans for sponsoring this years 2010 Winter Olympics held in Vancouver (along with Mary Dillon – McDonald’s Global Chief Marketing Officer and John Betts – McDonald’s Canada President). Apparently it involves not only unique branding on all McDonald’s food containers but also the construction of three new restaurants located in the Olympic Villages as well as in the Main Media Center that will be open 24 hours a day.

There will also be some new additions to the menu if you plan on visiting any of the 1,400 restaurant locations throughout Canada including S’mores Pie and a Creme Brulee Crunch McFlurry. As far as any major international campaigns are concerned, countries like Sweden, Denmark, Finland and Norway will be offering special Chicken McNugget promotions under a “Share the Gold” theme. McDonald’s USA’s efforts will center around a promotion for Chicken McNuggets and a new limited time sauce.

Pepsi out-performs Coca-Cola at 2008 Beijing Olympics

bt — Thu, 28 Aug 2008 08:02:29 +0000

Apparently being an official sponsor doesn’t mean you’re a shoe-in for a memorable brand footprint! Just released – 60% of respondents surveyed in China thought that Pepsi was the official drink of the Olympics. Too bad Coca-Cola shelled out all that money to secure their sponsorship!

Pepsi has taken advantage of this with its ‘Everyone can be on the can for China’ campaign , which involved a user-generated content competition. It made no mention of the Olympics, but clearly sought to ride on the attendant wave of nationalism and optimism . According to research by CMR Group conducted in 10 Chinese cities, 60% of respondents thought that Pepsi was the official drink of the Olympics, with only 40% naming the actual sponsor, Coca-Cola . The reason , CMR’s Rein suggests, is that Pepsi was seen as having better marketing campaigns. [source]

I wonder if last years Pepsi campaign where they turned the cans red had anything to do with this?

Visa – Go World – Human

bt — Mon, 18 Aug 2008 16:51:22 +0000

Here’s another Visa created commercial for their 2008 Olympic Games “Go World” campaign. Narrated by Morgan Freeman.

Credits:

Agency: TBWA\Chiat\Day Los Angeles
Advertiser: Visa International
Brand: Visa Credit Cards
Tagline: Go World
Voice: Morgan Freeman

Visa – Go World – Immortal

bt — Mon, 18 Aug 2008 16:49:36 +0000

Here’s a Visa commercial titled, Immortal, featuring narration by Morgan Freeman. This is part of their 2008 Olympic Games “Go World” campaign.

Credits:

Agency: TBWA\Chiat\Day Los Angeles
Advertiser: Visa International
Brand: Visa Credit Cards
Tagline: Go World
Voice: Morgan Freeman

Home Depot – It’s Time

bt — Wed, 13 Aug 2008 17:21:20 +0000

Here’s one from Home Depot, premiered during the opening ceremony of the 2008 Beijing Olympic Games. Created by Dallas based agency The Richards Group it features various athletes from Team USA.

Credits:
The Home Depot – It’s Time

Home Depot “It’s Time” Credits
Client: The Home Depot
Airdates: 8/8/08
Agency: The Richards Group
Group Head/Art Director: Patrick Murray
Group Head/Copywriter: Bill Cochran
Executive Producer: Jenny Wolk
Production Co: Backyard
Director: Ericson Core
Executive Producer: Kris Mathur
Head of Production: Peter Steinzeig
Editorial: Beast, Santa Monica
Editor: Igor Kovalik
Visual Effects: Radium, Santa Monica
Producer: Rob Handy
Music: Tonefarmer, NY

GE Goes Green For The Olympics – Crane – Discus – Dragon

bt — Wed, 13 Aug 2008 09:41:52 +0000

GE promotes their environmentally friendly products/research with three Olympic themed commercials.

GE – Dragon

GE – Discus

GE – Crane

Credits:

Dragon

Client: GE
Title: Dragon
Agency: BBDO, New York
Chief Creative Officers: David Lubars/Bill Bruce
Executive Creative Director: Don Schneider
Sr. Creative Directors: Ted Shaine/Tom Darbyshire
Art Director: Ted Shaine
Copywriter: Tom Darbyshire
Agency Producer: Filomena Lovecchio
Director of TV Production: Regina Ebel
Director of Music: Rani Vaz
Production Company: Partizan, New York/Los Angeles
Director: Traktor
Editor: Sherri Margulies/Crew Cuts
Animation Company: The Mill
Audio Post/Sound Design Company: Buzz, NY, NY
Mixer/Sound Designer: Michael Marinelli

Discus

Client: GE
Title: Discus
Agency: BBDO, New York
Chief Creative Officers: David Lubars/Bill Bruce
Executive Creative Director: Don Schneider
Sr. Creative Directors: Ted Shaine/Tom Darbyshire
Art Director: Ted Shaine
Copywriter: Tom Darbyshire
Agency Producer: Filomena Lovecchio
Director of TV Production: Regina Ebel
Director of Music: Rani Vaz
Production Company: Partizan, New York/Los Angeles
Director: Traktor
Editor: Ian MacKenzie/ MacKenzie Cutler
Animation Company: The Mill
Audio Post/Sound Design Company: Buzz, NY, NY
Mixer/Sound Designer: Michael Marinelli

Crane

Client: GE
Title: Crane
Agency: BBDO, New York
Chief Creative Officer(s): David Lubars/Bill Bruce
Executive Creative Director: Don Schneider
Sr. Creative Director(s): Ted Shaine/Tom Darbyshire
Art Director: Ted Shaine
Copywriter: Tom Darbyshire
Executive Agency Producer: Grant Gill
Executive Music Producer: Melissa Chester
Production Company: aWHITELABEL product, Los Angeles
Director: Arni & Kinski
Editor: Clayton Hemmert/Crew Cuts
Animation Company: Framestore
Head of Flame: Murray Butler
Head of Production: Laney Gradus
Audio Post/Sound Design Company: Buzz, NY, NY
Mixer/Sound Designer: Michael Marinelli

AT&T – We and Butterflies

bt — Wed, 13 Aug 2008 09:31:33 +0000

Two new commercials promoting the ability to view live coverage of the Olympic Games on any AT&T mobile phone. Butterflies features the song The Crane’s Wife by The Decemberists.

AT&T – We:
< AT&T – Butterflies:

Credits:

Agency: BBDO New York; BBDO Atlanta
Chief Creative Officers: David Lubars, Bill Bruce
Exec. Creative Director: Susan Credle
Creative Directors: Lauren Connolly, Tim Bayne
Copywriters: Lauren Connolly
Art Directors: Tim Bayne
Sr. Producer: Nicole Lundy
Sr. Music Producer: Melissa Chester
Production Company: Psyop, New York
Director: Todd Mueller
Photography: Max Goldman
Editor: Brett Nicoletti
FX/SFX Company: Pysop, Bill Chesley (sound design)
Post Production: Psyop
Special Music: Orig. music by Amber Music

Butterflies

Agency: BBDO New York; BBDO Atlanta
Chief Creative Officers: David Lubars, Bill Bruce
Exec. Creative Director: Susan Credle
Creative Directors: Lauren Connolly, Tim Bayne
Copywriters: Lauren Connolly
Art Directors: Tim Bayne
Sr. Producer: Nicole Lundy
Sr. Music Producer: Melissa Chester
Production Company: The Director’s Bureau, Los Angeles
Director: Mike Mills
Photography: Andrij Parekh
Editor: Haines Hall
FX/SFX Company: Sea Level
Post Production: Spotwelders
Special Music: “The Crane’s Wife” by The Decemberists

NBC’s The Mummy and The 2008 Olympic Tie-In

bt — Mon, 04 Aug 2008 12:49:08 +0000

Universal Pictures and NBC are once again proving to be one big happy GE corporate family as seen in this latest TV commercial currently airing on the NBC network. In total it clocks in at 2:30 Minutes and attempts to market both NBC’s coverage of the 2008 Beijing Olympic Games alongside the upcoming Universal Pictures release of action movie, “The Mummy: Tomb of the Dragon Emperor.”

Starting out as a seemingly unbranded video, it takes us through various nature shots while a narrator tells us that,

Across the world’s largest oceans, over the earth’s highest peaks, there is a place steeped in tradition…

It then quickly flashes to Brendan Fraser, the star of “The Mummy,” only to interlace his dialogue from the movie with scenes from previous Olympic Games, then in some cases morphing athletes directly into action scenes.

I can imagine the scene now, a conference room full of top-level NBC and Universal executives, all brainstorming as to how they can better market their brands through cross-promotion…and one of these geniuses remembers that the Games are being held in China this year. As the light above his head brightens he quickly tells the other suits of his discovery, reminding them that their upcoming movie, “The Mummy,” also takes place in China. Handshakes and applause all around, this guy’s going to run NBC one day.

This is a pretty far stretch to be a decent movie/olympic tie-in, but you can’t blame them for trying.

Adam Fogelson, president of Marketing and Distribution for Universal Pictures, was even quoted in the NYTimes as saying that:

I think that the Olympics were able to lend an air of quality and credibility to the film project,” he said. “The imagery we were able to use in the spots adds sort of a cool, hip, fresh, young, relatable angle to the Olympic promos.