Here’s a cool new piece from Motion Theory Director Matthew Cullen for McLaren McCann and Buick. To highlight the form of the 2010 Buick LaCrosse they used a series of proprietary software to create this unique visual effect showing the complex shapes and color trails of both the LaCrosse and an Olympic skater. For more [...]
A new spot for AT&T and the 2010 Winter Olympics in Vancouver paying tribute to inspiring athletes from the past. In this particular piece the athlete is 2006 Olympic Silver Medalist in Snowboarding Gretchen Bleiler.
Above is one of the many Canadian spots now airing to support McDonalds 8th year as the official restaurant of the olympic games. Olympians Shawn Johnson (U.S. gold medal gymnast) and Patrick Chan (Canadian men’s figure skating champion & world silver medalist) recently helped unveil via webcast the brands’ plans for sponsoring this years 2010 [...]
Featuring a 50 second film showing a map of London overlaid onto the image of Earth (as seen from space), Visit London is launching a £4 Million campaign to promote the 2012 Olympic Games, held in London. And their campaign slogan? See the world. Visit London. There is also a variety of other commercials planned, [...]
Here’s a great Olympic spin-off. It’s a new campaign called Beer Relay for Tooheys Beer. They show us beer drinkers from across the globe as they participate in an international Beer Relay. The one above is my favorite, it’s titled Paco, he’s part of the European relay. The commentary by his friend is hilarious! That [...]
Here’s an Olympic-themed AT&T Yellow Pages commercial where the hosts use random house-hold objects instead of traditional party supplies. The Olympics are on the TV that everyone is crowded around in the background, so one can only assume it’s a party to watch the Olympic Games. Credits: Client: AT&T Yellow Pages Title: Party Agency: GSD&M [...]
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