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	<title>Olympic-Commercials &#187; 2012 London</title>
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		<title>£4 Million Ad Campaign Launched for London 2012</title>
		<link>http://www.olympic-commercials.com/4-million-ad-campaign-launched-for-london-2012/</link>
		<comments>http://www.olympic-commercials.com/4-million-ad-campaign-launched-for-london-2012/#comments</comments>
		<pubDate>Fri, 22 Aug 2008 06:52:37 +0000</pubDate>
		<dc:creator>bt</dc:creator>
				<category><![CDATA[2012 London]]></category>
		<category><![CDATA[Campaign]]></category>
		<category><![CDATA[Commercial]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[Olympics]]></category>

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		<description><![CDATA[Featuring a 50 second film showing a map of London overlaid onto the image of Earth (as seen from space), Visit London is launching a £4 Million campaign to promote the 2012 Olympic Games, held in London. And their campaign slogan? See the world. Visit London. There is also a variety of other commercials planned, [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.olympic-commercials.com/images/visit_london_full_size_logo.jpg"><img src="http://www.olympic-commercials.com/images/visit_london_small_logo.jpg" alt="Visit London 2012 Olympic Games Campaign Kickoff"/></a></p>
<p>Featuring a 50 second film showing a map of London overlaid onto the image of Earth (as seen from space), Visit London is <a href="http://www.guardian.co.uk/media/2008/aug/20/olympicsandthemedia.olympics2012">launching</a> a £4 Million campaign to promote the 2012 Olympic Games, held in London. And their campaign slogan? <em>See the world. Visit London.</em> </p>
<p>There is also a variety of other commercials planned, including a complimentary print campaign. The campaign will launch globally at 1pm on <a href="http://www.bbc.co.uk/bbcone/">BBC One</a>/<a href="http://www.bbc.co.uk/radio2/">Radio 2</a> on August 24th, when the official hand-off from Beijing to London occurs.</p>
<p>The committee for London 2012 has already gotten off to a <a href="http://www.davidairey.com/london-2012-olympic-logo-disaster/">rocky start</a> with <a href="http://newsforums.bbc.co.uk/nol/thread.jspa?forumID=3100&#038;edition=2&#038;ttl=20080822074015">the controversy</a> surround their <a href="http://www.uxmag.com/short-news/288/new-brand-launches-for-london-2012">logo design</a>, lets see if they can pull this off without any problems.</p>
<p>Visit <a href="http://www.london2012.com/index.php">www.london2012.com</a> for more information about the hand-off or the next season of Olympic Games. You can check-out more information about the Visit London campaign by going to <a href="http://www.visitlondon.com">www.visitlondon.com</a>.</p>
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