Apparently being an official sponsor doesn’t mean you’re a shoe-in for a memorable brand footprint! Just released – 60% of respondents surveyed in China thought that Pepsi was the official drink of the Olympics. Too bad Coca-Cola shelled out all that money to secure their sponsorship! Pepsi has taken advantage of this with its ‘Everyone [...]
Intense: Sharks: Chlorine: Credits: Advertising Agency: Kinetic, USA
Here’s a great Olympic spin-off. It’s a new campaign called Beer Relay for Tooheys Beer. They show us beer drinkers from across the globe as they participate in an international Beer Relay. The one above is my favorite, it’s titled Paco, he’s part of the European relay. The commentary by his friend is hilarious! That [...]
Here’s an Olympic-themed AT&T Yellow Pages commercial where the hosts use random house-hold objects instead of traditional party supplies. The Olympics are on the TV that everyone is crowded around in the background, so one can only assume it’s a party to watch the Olympic Games. Credits: Client: AT&T Yellow Pages Title: Party Agency: GSD&M [...]
Olympic-Commercials.com is now listed on the “best on the web” aggregator Alltop.com! Featured in the Summer Olympics category, you can find Olympic-Commercials.com and other Olympic-related websites at http://summerolympics.alltop.com To commemorate this occasion, I have put together a quick ‘n’ dirty set of three alltop badges. Feel free to use them (a shout-out would be appreciated)!
Here’s a clever campaign done by Mini Cooper to promote their cars during the 2008 Beijing Olympics. Found across Beijing, they have rickshaws with converted passenger cars to resemble Mini Coopers.
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