Comments on: Bombardier – Anthem

By: Ashton

Ashton — Mon, 15 Feb 2010 01:04:57 +0000

Oddly there arent any Europeans, or Americans humming the tune, why is that? Could it be that our anthem is only “catchy” for brown, black and east asians? Everyone humming this tune is of African or Asian descent. And most in those countries dont care for winter olympics. This bombardier ad reeks, quite possibly like the brand itself.

By: Gloria

Gloria — Sun, 24 Aug 2008 03:28:42 +0000

Canada is a multicultural place.. we share the world in every city that you go to. Having a commercial that reflects that doesn’t hurt.. after all, step outside. You see the world there.
The Olympics is inclusive, celebrating our differences & seeing our athleticism.. the commercial simply reflects that. Be happy that at least Canada is being celebrated instead of the US or Britain.
I like it. Actually I think it’s pretty amazing. =)

By: Suzanne

Suzanne — Sun, 24 Aug 2008 02:20:59 +0000

I just LOVE these ads. And I loved the ones with the train sounding the whistle and the plane flashing the lights. I like the thought of the Canadian anthem sticking in the heads of people from other countries and other cultures – I believe the implication is that we won enough gold medals that everyone got to hear it quite a bit, right? My only problem is that when I see creative and playful ads that I want to watch again and again, I like to patronise the advertiser. But I really don’t want to buy a train of my own…

By: Peter

Peter — Sat, 23 Aug 2008 13:04:32 +0000

Hey Annie, best we never meet, as you are obviously my Newman. ;)

The stoner kid on the Bell commercial appeals to me somehow. The frustrated dad not being able to find the laptop because “Bell’s great service” lets him forget it anywhere…it all rings true except for the part about Bell’s service.

But that Bombardier commercial. UGH! None of it rings true, as anyone who’s ever stepped foot outside of Canada would know. I find it patronizing in the extreme, of the characters it depicts, and of the Canadians it’s aimed at. What the hell does Bombardier even have a commercial for in the first place? Don’t they make their money by selling over engineered and over priced products to other mega companies after producing same from tax subsidies provided by the generosity of the Canadian taxpayers? Terrible commercial.

By: Annie

Annie — Sat, 23 Aug 2008 00:24:43 +0000

The commercial that\’s driving me bananas during the Olympics is the Bell one where the father is questioning his son about the whereabouts of the laptop, with it being in the bathroom. Enough already! This is REALLY a stupid, mindless commercial, and the one that really makes me cringe, Neil.
I consider that we each are entitled to what appeals to us. In my opinion, I don\’t find the Bombardier patronizing at all. I guess it\’s all about one\’s sense of humour, sensibility and critical judgment. It\’s JUST a commercial. It\’s not patriotic propaganda. And, in my opinion, I love the characters (especially the old guy on the scooter). Laughable, yes! And for me the humour and images work.

By: Neil in Ottawa

Neil in Ottawa — Fri, 22 Aug 2008 21:53:14 +0000

I can’t stand this commercial and I cringe when it comes on. It’s such a silly idea that the Canadian anthem has a special effect on people in other countries. It takes Canadians’ pride in multiculturalism to a laughable extreme. Are we so ignorant and susceptible to patriotism-based advertising?

By: Annie

Annie — Fri, 22 Aug 2008 10:11:24 +0000

I absolutely love this commercial! I can’t get enough of it during the Olympics. The seriousness on the cosmopolitan faces as they hum, sing, chant the melody as they’re going about their daily business is nothing short of beautiful. The finale when the group of friends or family are relaxing by the tv with subtitles and laughter of joy breaks among the group…………so delightful. Congratulations to all the artistic, creative people who were part of the production team for this. Your casting crew did an incredible joy of selecting the global faces that may very well be relatives of or residents of Canada. I don’t know if there is an TV ad competition or at least an international TV ad festival where the best of the best are shown. All I know is that this is one of the best commercials I have ever seen (and I’ve walked away from many of the annoying ones). Thank you for the beautiful images, scenery and imagination. Happy flying!

By: fukq

fukq — Fri, 22 Aug 2008 02:29:02 +0000

the part when the guy was in the taxi is friggen funny

perdua sedeh LOOOOOOOOOOOOOL

By: grob

grob — Thu, 21 Aug 2008 16:38:15 +0000

Inclusive is the word here. This is an excellent commercial, extremely canadian in it’s cool subtle not-hitting-you-over-the-head with canadian flags and beavers and hockey games. An anthem is a tune. And I always liked Oh Canada the song even when I wasn’t Canadian yet. Bombardier know they do business on a global level…and it is commendable that all their ads reflect not just the countries they do business with, but the people living in them. My Canada is multicultural Vancouver and I think this commercial shows Canada’s humour, ethnicity, and pride.

By: Jean Bryan

Jean Bryan — Thu, 21 Aug 2008 14:20:52 +0000

lOVE THE CANADIAN ONES – OH CANADA SOUNDS PRETTY GOOD FROM SOME OF THEM.

I USUALLY GET A CHUCKLE FROM THEM.

THANKS – jEAN