£4 Million Ad Campaign Launched for London 2012
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Featuring a 50 second film showing a map of London overlaid onto the image of Earth (as seen from space), Visit London is launching a £4 Million campaign to promote the 2012 Olympic Games, held in London. And their campaign slogan? See the world. Visit London.
There is also a variety of other commercials planned, including a complimentary print campaign. The campaign will launch globally at 1pm on BBC One/Radio 2 on August 24th, when the official hand-off from Beijing to London occurs.
The committee for London 2012 has already gotten off to a rocky start with the controversy surround their logo design, lets see if they can pull this off without any problems.
Visit www.london2012.com for more information about the hand-off or the next season of Olympic Games. You can check-out more information about the Visit London campaign by going to www.visitlondon.com.
